Brand printing on wood - authentic advertising technology for large print runs
Brand printing on wood is a timeless and environmentally friendly method for finishing promotional items in large quantities. It offers a unique look, cost-effectiveness, and sustainability - ideal for trade fairs, customer gifts, and corporate communications.
Procedure & effect
Fire printing – also known as the burning seal or pyrography process – creates a permanent and deeply effective design by selectively burning the motif into the wood. This creates a warm, authentic look with a rustic charm.
Advantages for Bulk Orders
- Cost-effective for large quantities: Cleaning and setup (e.g., clichés or templates) incur one-time costs, but the higher the quantity, the lower the unit price.
- Durable and high-quality: No peeling or fading - branded print remains visible for years.
- Timeless and high-quality: Gives promotional items a natural, elegant look.
Sustainability & Food-safe
Branddruck completely avoids dyes, making the finished wooden items not only environmentally friendly but also food-safe. This makes them ideal for giveaways, kitchen items, or packaging.
Areas of application & examples
- Trade fairs & events: Zebra discs, wooden buttons, or presentation items with company logos or mottos – eye-catching and authentic.
- Customer gifts: Practical items such as cutting boards, keychains, or coasters convey appreciation and sustainability.
- Marketing events: Specially designed objects leave a lasting impression.
Cost-benefit aspect
Although setup costs (e.g., creating a branding tool or clichés) may be higher, they quickly pay for themselves with large quantities: The unit price drops significantly with higher order quantities.
Technical information for Brand Printing
- Ideally delivered as a vector file (AI, EPS, PDF); high-contrast black and white designs are optimal.
- Clear lines, no fine gradients or shadows – branding is created by heat exposure, so only use defined areas.
- Designs must be dimensionally stable (e.g., logos, lettering) – for complex graphics: simplification recommended.
- Note wood grain & Format: Uniform surfaces (e.g., beech, maple) produce better results.
Project Process
- Briefing: Product selection, wood type, desired logo or motif, quantity.
- Data review & proof: Checking the file quality, if necessary, template (Cliché), decision on the finer details of the intensity.
- Production: Carrying out the firing print, quality control.
- Finishing & shipping: Packaging (careful), delivery to destinations.
FAQ – Frequently Asked Questions
- Why is brand printing particularly suitable for high volumes?
- The one-time setup costs are spread across many items, so the cost per item is significantly lower for large quantities.
- Are brand printing promotional items food-safe?
- Yes – since no dyes are used, they are safe for use with food.
- What look does brand printing create?
- A natural, rustic look – Warm and elegant, perfect for authentic brand communication.
- Is any type of wood suitable?
- Fine-pored, light woods (e.g., beech, maple) offer particularly good contrast and consistent results.
- Can I have logos and serial numbers branded?
